I love the Shiseido Sheer and best foundation SPF 18 – $39 for 30ml (department stores) – it is my optimal everyday foundation. I alternate between this and BB creams for a normal weekday when I don’t need high coverage or a incredibly long wearing foundation.
Firstly, the packaging – it’s SO compact and sleek in a lightweight but strong plastic bottle. I love bringing this for travelling. There’s a nozzle to dispense the product and it doesn’t leak everywhere.
Swatch left, blended right.
The foundation itself is a runny liquid, which needs to be shaken up prior to use, but it uses a surprisingly respectable amount of coverage. I could categorize this between light and medium coverage, and it’s buildable if I want to apply additional layer to certain areas for a lot more coverage. The shade I have – i20 natural Light Ivory – is a dead-on match for my skintone (around MAC NC25). Because of the watery nature of this foundation, I apply this with my fingers and can achieve a streak-free application with ease. The foundation has a soft satin finish, not dewy but not a flat matte.
One negative about the Shiseido sheer and best foundation is that is consists of alcohol in the formula, in the form of Alcohol Denat – it’s the 5th item on the ingredient list. This may bother some people but it’s never bothered my skin (there is quite a bit of dispute about this topic online).
What I’m additionally pleased with is how affordable this foundation is – $39 for 30ml isn’t that expensive when I compare the quality with other department store foundations. There are a host of light to medium coverage, fluid foundations on the market, some of which I’ve used:
Chanel Vitalumière Aqua not shown $50 for 30ml – probably one of the earliest using in the fluid type foundation was Chanel pro Lumière (now discontinued), which was the predecessor of the Vitamumière Aqua. I’ve only ever checked this in store and it feels nice, but it’s overly fragranced, and expensive.
MAC face & Body $32 for 50ml – I take pleasure in this for weekends or casual days when I want to look like I’m not wearing any foundation – it’s a very sheer coverage but wears well through the whole day as it is indicated to be rub resistant when applied onto the body (it’s popular for runway shows).
Laura Mercier Smooth finish flawless Fluide not shown $59 for 30ml – I checked this at Sephora and could not for the life of me find a suitable colour match even with 24 shades to choose from. The colour selection all looked like cartoon skintones – too peach, too yellow – really odd shade selection. And the messy, leaky tube really turned me off. Why is this a lot more expensive than Chanel?
Estee Lauder undetectable fluid $44 for 30ml – I liked this but have made a decision to stop using it (even though it’s still about half full). The shade I have it in, 2CN1 Pure Beige, is just too dark and orange on me. Also, the foundation smells a bit like paint. This foundation is alcohol complimentary so it may be a good option for some.
L’Oreal Magic nude liquid Powder – at the drugstore end of the price spectrum, this one is decent. I have it in 318 natural Buff and it’s also too dark for me. It has sheerer coverage compared to the Shiseido, and the enduring power isn’t good either. When this foundation launched, it was purported to be a dupe for the Giorgio Armani Maestro foundation (ingredient lists are almost identical). Maybelline dream wonder liquid Touch is also essentially the same thing in a different package – did you know that L’Oreal owns both Armani and Maybelline? Da.
I take pleasure in the Shiseido sheer and best Foundation so much that I already have a back-up in my stash, ready to go when my current bottle runs out.
Box and ingredient list.
Pro:
s best shade match for me (and large selection of shades)
s easy application (fingers)
s lightweight, skin-like finish
s doesn’t cause breakout (on me)
s respectable sun protection factor
s compact, functional packaging
s reasonably priced for a department store foundation
Contra:
s consists of alcohol
Stash worthiness: 9/10
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